Privacy Policy

Welcome to our web site! We kindly ask you to read our Privacy Policy carefully that applies each time you visit our site, surf through our pages or use our services, regardless of whether you purchase any products.
We also invite you to read the General Conditions Vinitaly Wine Club, because they also contain important indications about privacy and the security systems adopted by this web site.

Notice pursuant to art. 13 of Legislative Decree 196/2003 – integration of notices published on

Data controller

The data controller of the information collected through this website is DesignWine Srl ("Vinitaly Wine Club"), with registered office in Italy at Viale della Resistenza n.90, 47039, Savignano sul Rubicone (FC), business register number, tax code and VAT number IT03827840400 / GB105781913, fully paid share capital of EUR 103,516.00 (hereinafter "Vinitaly Wine Club"): Vinitaly Wine Club independently establishes the purposes and methods of data processing and the implementation of security procedures to guarantee the privacy, integrity and availability of such data.

Communication of personal data

Communicating your personal data to Vinitaly Wine Club when requested in any of the many instances where personal data is collected through the site may be essential in order to achieve the purposes set down by the communication itself, or not prejudicial in this regard.
The compulsory or optional nature of the data provision is specified each time – with reference to the specific data requested – at the point of input for each data collection, by marking compulsory information with an asterisk (*).
If you refuse to communicate the information marked as compulsory to Vinitaly Wine Club, it will be impossible to achieve the main purpose of the specific data collection, for example it might became impossible for Vinitaly Wine Club to fulfill the product sale agreement on or provide the other services available on like the Vinitaly Wine Club Community, Vinitaly Wine Club, Vinitaly Wine Club Newsletter, Vinitaly Wine Club WishList and others.
Communicating additional data to Vinitaly Wine Club, other than those marked as compulsory is optional and will not produce any consequences with regard to the main purposes of the collection (such as using the web site and its services or purchasing the wine selections, for example).

Personal data supervisors

Currently the data supervisors charged with processing your personal data are the following:

  1. Technical Partners (Vinitaly Wine Consulting and other technical partners that may be used by Vinitaly Wine Club from time to time) to 
processes the data required to manage and maintain the Vinitaly Wine Club servers and databases;
  2. Shipping Partners (GLS Srl, EHD, Fercam, UPS, Bartolini, FedEx, SDA, and other shipping agents that may be used by Vinitaly Wine Club from time to time) to process the data required to organize and carry out shipment, delivery and return of products purchased from Vinitaly Wine Club;
  3. Payment partners (Banca Sella, Pay Pal, Wirecard, Visa, MasterCard, American Express, and other Payment partners that may be used by Vinitaly Wine Club from time to time) 
to process the data required to conclude the payments of products purchased from Vinitaly Wine Club.

We invite you to read this section on a regular basis, to keep up to date with any possible changes in the data supervisors listed above.

Your rights

You are entitled, at any time, to obtain confirmation from Vinitaly Wine Club that your personal data is or is not being processed, even if not yet registered. You are also entitled to obtain information from Vinitaly Wine Club about the source of your personal data, the purposes and methods of data processing that apply to your personal data; the type of logic applied when electronic instruments are used for data processing; full identification of the data controller and data supervisors; the names of the persons or categories of persons to whom personal data may be communicated or who may become privy to personal data while performing their duties as, by way of example, the data supervisors. All this information is included in this Privacy Policy.

In addition, you may always be entitled to obtain from Vinitaly Wine Club:

  • Cancellation, transformation into an anonymous form or the blocking of your personal data if processed in violation of the law, including the data deemed unnecessary for the purposes for which the data was collected or subsequently processed in the first place;
  • Updating, correction and integration of your personal data;
  • Certification that the operations described at letters a) and b) have been notified, even with regard to their contents, to the persons to whom your data has been communicated or disseminated, except in those instances where such certification turns out to be impossible or would require a clearly disproportionate deployment of means compared to the right protected.

You do, in any case, have the right to totally or partially oppose: lower-alpha processing of your personal data, for valid reasons, even if pertinent to the purpose of collection; the processing of your personal data for the purposes of advertisement or direct marketing mailings, or if used for the purposes of market surveys or commercial communications.
You may freely exercise your rights at any time by sending a written request to Vinitaly Wine Club – to the mailing address or to the e-mail address - and we will reply promptly.
To ensure that your personal data is always exact, up to date, pertinent and complete, please advise us of any variations by writing to

Art. 130, paragraph 4, Legislative Decree 196/2003
We wish to inform you that the law regulating protection of personal data permits Vinitaly Wine Club – without any obligation to obtain your prior consent – to use your data for direct selling activities involving products similar to those you have already purchased, unless you refuse to allow such use of the e-mail address you communicate to us.

Italian Privacy Authority Provision of 19 June 2008 on simplification of requirements for processing operations for administrative or accounting purposes
We also wish to inform you that the Italian Privacy Authority's provision permits Vinitaly Wine Club to use your postal address for sending you - with administrative and accounting documents - adverts about products similar to those you have already purchased, unless you refuse to allow such use of the postal address you communicate to us.

Our privacy policy in brief

The principles on which our privacy policy is based are listed below:

  • Ensure that data processing is conducted fairly and legally, protecting user privacy and implementing appropriate measures for security and protection of the privacy, integrity and availability of the data provided by users.
  • Process data exclusively for the purposes and according to the methods illustrated in the notice presented to users at the time of its collection;
  • Answer all requests for cancellation, variation and integration of personal data, opposition to data processing for the purpose of sending commercial information and advertising;
  • Make data available to third party companies only for purposes that are strictly necessary to provide the requested service(s) and only where monitored by a data supervisor; not communicate, cede or transfer data to third parties for purposes exclusive to the third party unless the users have received prior warning and have granted their consent;
  • Use data for other purposes, with respect to those specified at the time of collection, only where the user has expressed its express consent to such use.

Processing your personal data

Personal data processing is conducted primarily by means of information systems and electronic devices by Vinitaly Wine Club and other parties who, selected with care for their reliability and competence, conduct operations that are essential in order to achieve the purposes strictly related to the use of the web site, its services and sale of products via the web site (see below, ‘Parties who may process your personal data’).
The specific purposes for which your personal data is processed are summarized each time you communicate your personal data, in the notice presented in compliance with art. 13 of Legislative Decree 196/2003.
In general, data is processed in order to provide the following services available to those who visit our site:

  • registration on the site, to enjoy the services we offer;
  • subscription to became member of the Vinitaly Wine Club and additional specific services like our Vinitaly Wine Club Newsletter and promotions, the creation of your WishList and sharing its content, inviting your friends to join the Vinitaly Wine Club world, making yourself known to other users by sending us your comments and eventually your picture;
  • choice of wine selections and other products, deal with orders and related activities;
  • handling of your requests: be they technical, commercial, concerning progress reports on your orders and generally speaking all information requests;
  • contacting us.

For this reason we have set up the site in such a way as to reduce use of your personal data to the absolute minimum: therefore, your personal data is not processed when the purpose of the specific activity can be achieved by using anonymous data (such as market surveys intended to improve services) or by means of other methods that make it possible to identify the person involved only if strictly necessary or at the request of authorities or the police (such as site traffic data, the time you spend visiting our site or your IP address).
In some cases, as expressly cited in the notice, your personal data will be processed, if you expressly grant your consent, to create a user profile based on your preferences and your purchases, so that we can send you information that is pertinent to your needs and interests. With the exception of the case specified at art. 130, paragraph 4, of Legislative Decree 196/2003 (authorizing the data controller to use your data to send you advertising e-mails about products and services similar to those you have already purchased, unless you refuse your consent for such use), Vinitaly Wine Club may use your personal data to send you advertising about its products and services only if you grant your consent.
Your personal data will be communicated to third parties only with your express consent, except for the cases when such communication is obligatory by law or is required for purposes envisaged by the law, for which the person’s consent is not required; in these cases the personal data may be made available to third parties who will process the data autonomously and exclusively for such purposes (for example, in reply to a request from police or the courts or other competent authorities) or in order to fulfill duties that descend from a completed contract with you, such as communicating your personal data to Payment Partners for payment of the products you have bought. Payment processing services enable Vinitaly Wine Club to process payments by credit card, bank transfer or other means. To ensure greater security, Vinitaly Wine Club shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

  • PayPal
    PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments using their PayPal credentials.
    Personal Data collected: Various types of Data as specified in the Privacy Policy of the service.
  • Wirecard
    Wirecard is a payment service provided by Wirecard AG.
    Personal Data collected: Various types of Data as specified in the Privacy Policy of the service.

Some of the services provided through our site also include diffusion of your personal data to other registered users: this is the case of the Vinitaly Wine Club GiftCards or Vinitaly Wine Club WishList or Vinitaly Wine Club or Vinitaly Wine Club Community.
Any other type of processing, other than related to the specific purpose for which you have communicated your personal data will be indicated in the information notice and will be carried out by Vinitaly Wine Club only if you have expressly granted your consent.
There are, however, instances of data processing for which the law established that your consent is not required: for example, we wish to inform you that Vinitaly Wine Club can process your personal data without your consent if this is necessary to comply with the provisions of the law or whenever this is necessary to fulfill the contractual obligations it may have entered into with you (for example, when you have bought products or have requested specific services through our web site).
Finally, we wish to inform you that your personal data will not be transferred abroad to countries that do not belong to the European Union that do not provide a sufficient level of privacy protection. If such a transfer should be necessary to provide you with the services or to conclude a contract with Vinitaly Wine Club for purchasing our products, we wish to assure you that your personal data will not be transferred to countries that do not belong to the European Union and do not provide a sufficient level of privacy protection unless specific agreements are concluded by Vinitaly Wine Club with such parties, in accordance with applicable laws and regulations.

It could happen that Vinitaly Wine Club may find itself processing personal data of third parties, communicated directly to Vinitaly Wine Club by its own users, such as when a user has bought a product to be delivered to a friend, or when the person who pays for a product is different from the addressee, or again, when a user wishes to inform a friend about a service or the sale of a specific product on
In these circumstances, Vinitaly Wine Club will deliver the notice pursuant to art. 13 of Legislative Decree 196/2003 to the third party, when the personal data of the same is registered in its archives, it is however your own responsibility to obtain consent from this person before communicating his/her personal data to Vinitaly Wine Club and to inform him/her about this Privacy Policy, because you will be the sole person responsible for communication of information and data about third parties without them having granted their consent or in the event that such data be used in an illicit or improper way.
We wish to inform you that the consent of these persons is not required when their data is communicated to Vinitaly Wine Club in order to conclude a contract with Vinitaly Wine Club in their favor.
Vinitaly Wine Club reserves the right to eliminate accounts and all related data if illicit contents is discovered that is harmful to the image of Vinitaly Wine Club and/or its products or those of third parties or, in any case, may be considered offensive, may be seen to promote illegal or libelous activities, includes pornographic material, incite to violence, or promote discrimination based on race, gender, religion or sexual preferences.

Vinitaly Wine Club App

You can access all the services provided by Vinitaly WineClub through our mobile application Vinitaly Wine Club App. This information is applicable to the processing of your personal data collected via the website and via the mobile application Vinitaly Wine Club App.
You can sign up for our mobile application by filling out the registration form and provide your name, your country of origin and defining your personal password. Alternatively you can sign up for our mobile application via your Facebook account or your Google Account +. In this case the service registration and authentication will be provided with the help of third party services Facebook and Google OAuth Authentication and Vinitaly Wine Club will access some of the personal data held by the third party service used for the registration.

  • Facebook Authentication
    Facebook Authentication is a registration and authentication service provided by Facebook Inc. and is connected to the Facebook social network.
    Personal Data collected: Various types of Data as specified in the Privacy Policy of the service.
  • Facebook permisisons asked by Vinitaly Wine Club
    Vinitaly Wine Club may ask for some Facebook permissions allowing it to perform actions with the user's Facebook account and to retrieve information, including personal data, from it. For more information about the following permissions, refer to the Facebook permissions documentation and to Facebook privacy policy.
  • Google OAuth
    Google OAuth is a registration and authentication service provided by Google Inc. and is connected to the Google network.
    Personal Data collected: Various types of Data as specified in the Privacy Policy of the service.

Parties who may process your personal data

Vinitaly Wine Club has chosen to call on other companies for processing your personal data, for certain specific activities. The companies that conduct such operations have been carefully selected and are experienced, capable and trustworthy, and offer sufficient guarantees that they abide by the applicable laws and regulations that regulate data processing, including the security profile of such data.
These companies have therefore been appointed data supervisors, and they conduct their activities according to the instructions and under the control of Vinitaly Wine Club. We verify on a regular basis that they have fulfilled the duties assigned to them and that they continue to offer sufficient guarantees of compliance with the provisions that govern the protection of personal data.
Your personal data is also processed by our employees assigned to specific services; the categories of employees involved in these activities depend on the purposes for which the data was communicated and are always specified in the notice displayed when you communicate your personal data.


Our site uses automatic systems to collect data that is not directly communicated by the user, such as cookies. A cookie is an application transmitted to the user’s hard disk; it does not contain any comprehensible information but associates the user with the personal information registered on the web site. Cookies are stored on our server and no one has access to the information they contain. Only Vinitaly Wine Club processes the information collected through cookies, only in anonymous and aggregate status, in order to optimize our services and our site in relation to the specific requirements and preferences of our users.
We have set up cookies, for example, connected to catalogue browsing, online purchasing of Vinitaly Wine Club products and services.
Internet browsers have a function that makes it possible to cancel cookies after each session. The browser provides instructions on the cancellation procedure. Familiarize yourself with it.
Acceptance of automatic data collection and use of cookies are both necessary to make use of the site and its services, including online sales. If you have activated cookie cancellation, Vinitaly Wine Club cannot guarantee that you will have access to full visualization of certain web pages, or be entitled to obtain certain services, such as for example the memorization and visualization, on given web pages, of the products you have selected during the process of online buying.

Security measures

We adopt security measures that are sufficient to reduce the risks of destruction or loss of data – even if accidental – to a minimum, to impede unauthorized access, illicit types of processing and processing that is not in accordance with the purposes of collection as indicated in our Privacy Policy.
However, Vinitaly Wine Club cannot guarantee its users that the security measures adopted to protect the site, data transmission and information on the site, limit or exclude any risk whatsoever of unauthorized access or dispersion of data via user devices: we advise you to ensure that your computer is equipped with appropriate software to protect data transmission on the network, both incoming and outgoing (such as up to date antivirus systems) and that your Internet service provider has also adopted adequate security measures to protect network data transmission (such as a firewall and antispamming filters).

Links to other web sites

Our site includes links to other web sites that may have no relation to us. Vinitaly Wine Club does not control or monitor such web sites or their contents. Vinitaly Wine Club may not be held responsible for the contents of such sites and the rules they apply, even with regard to your privacy and processing of your personal data during your navigation on their pages. We therefore invite you to be careful when you enter these sites via links on our site and to read their privacy policy and conditions of use very carefully. Our Privacy Policy does not apply to the web sites of other companies.
Our site provides links to these sites exclusively to facilitate our users in their research and navigation and to facilitate hypertextual links to other sites on the Internet. Such links do not represent any sort of recommendation or promotion of access or navigation by Vinitaly Wine Club, or any guarantee of their contents, or the services and goods they may offer or sell to Internet users.


If you wish to receive more information about how Vinitaly Wine Club processes your personal data, please write a message and send it by e-mail to


This Privacy Policy is regulated by Italian law and, in particular, by the code governing protection of personal data (Legislative Decree no. 196 dated 30 June 2003), which regulates treatment of personal data – including data stored abroad – effected by anyone who resides or has a business office in Italy.
The code guarantees that the processing of personal data must be conducted in accordance with the fundamental rights and liberties as well as the dignity of the person, with particular reference to confidentiality, personal identity and the right to protection of personal data.

Vinitaly Wine Club Group Companies

Vinitaly Wine Club operates on the Internet, through, in Italy and countries other than Italy – even outside of the European Union – by means of subsidiaries that belong to the Vinitaly Wine Club Group.
Your personal data will not be communicated to these companies without your consent or the existence of equivalent requirements.
These companies also adopt – with reference to the provision of services to their users and sales of products through the web site – their own privacy policies that are, in any case, in accordance with this Privacy Policy.
We do wish to remind you, however, that Italian law applies to all cases of personal data processing conducted by anyone who uses devices situated in Italian territory, even if not electronic devices (unless they are used exclusively for transit through the territory of the European Union), regardless of whether they may be located in another country, even if not a member of the European Union.
Whenever companies of the Vinitaly Wine Club Group process your personal data, they nominate Vinitaly Wine Club as their representative on the Italian territory, for the purposes of applying the Italian provisions that regulate processing of personal data.

Variations and updates of the Vinitaly Wine Club Privacy Policy

Vinitaly Wine Club may modify or simply update this site Privacy Policy, in part or completely, even owing to variations of the laws and regulations that govern this matter and protect your rights. Such variations and updates of the Privacy Policy will be notified to users on the Home Page as soon as they are introduced and will be binding as soon as published on the web site. We therefore invite you to visit this section often to read the most recent and updated version of this Privacy Policy.

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