"In April 1950, I was not yet ten years old. We were six brothers, my mother was gone and our family was very modest. Then, I realized that it was time to help out, so one morning I got up early, tapped some flasks of Nebbiolo, I took the bike, cycling towards Turin... a man suggested me to go to Superga hill, where I would find people who could appreciate the valuable thing I was carrying with me... I still remember the expression of awe, as generous and elegant could be a wine. That man gave us the hope of a less hard future and, especially, the knowledge that love for land could do really great things".

Mario Pelassa

The Pelassa winery was founded in 1960 following Mario’s inspiration that for over fifty years produces wine from the grapes of the vineyard, together with his wife, Maria Teresa. Until 2000, the winery was devoted to the market of Italy’s northwest, while now business has received great incentive from the sons Davide and Daniele, who have turned it into a modern and dynamic reality.

Located in Montà d'Alba, Pelassa winery leads vineyards in the Roero and Verduno areas, for the production of Barolo. Thanks to consistent choices, combined with their dedication to work and love for details, in recent years the winery has appeared in markets not only domestic but also foreign, appearing in a short time on the best European, American and Asian restaurant wine lists.

The family have always produced wines from their vineyards.

A scrupulous work of selection, a clonal planning within new vineyards and the great efforts in investments for the cellar, which ensure grapes quality enhancement, allow them to reach the main goal: to produce wines with an appropriate connection wine/vineyard/territory. The handmade harvested grapes undergo a soft pressing and stripping before being vinified at controlled temperature. After harvesting, the red wines pass through malolactic fermentation and then stored in wooden or steel barrels. Bottling takes place in spring for white wines and in summer for red wines. In recent years, the winery has focused mainly on the cultivation of three varieties that are best suited to the typical soils of this area: Arneis, Nebbiolo and Barbera