MEDIASTARS awards VINO: the first App dedicated to explore and buy the best Italian wines

The official name is VINO - Vinitaly Wine Club but everyone knows it as VINO: the App dedicated to the world of Italian wine. Promoted by Vinitaly and VeronaFiere, this revolutionary App to discover and purchase the finest Italian quality wines.

Debuted at Expo Milano 2015, VINO - Vinitaly Wine Club App has been awarded the MEDIASTARS 1st prize for the best App. The award will be presented in June.

Mediastars is an independent award, now in its twentieth edition, created by some of the most important advertising agencies and production and post-production audio-visual and web factoring companies, which aims to highlight the professionalism of those who technically contributes to the success of an advertising campaign.
Four are the areas that the prize includes and VINO - Vinitaly Wine Club has been awarded first place in the one dedicated to Multimedia Communication, Internet and Online Advertising.

Developed by DesignWine and Graffiti, VINO – Vinitaly Wine Club was launched as "pocket" guide for more than 1.5 million visitors that have entered the VINO A Taste of Italy Pavilion, tasting more than 1,000 Italian wines in the “Biblioteca del Vino”.

Since then, thousands of active users use the app every day and today VINO is recognized as the leading e-commerce App for buying Italian wine. Moreover, it is the most representative and prestigious showcase for Italian quality wineries that have the possibility to make their brand and the excellence of their production known to a large community of Italian wine lovers around the world.

The VINO App is a mobile extension of Vinitaly Wine Club and it offers a unique wine experience, in order to not only buy wine quickly and easily, but also to increase and spread a greater knowledge of Italian wine, which is recognized worldwide as enological heritage. Browsing is simple and based on three key points that characterize an authentic wine tasting:

  • SHOP: the e-commerce core section entirely dedicated to the sale of wines and guided selections, shipping not only in Italy, but also all over the world. Weekly special offers and a very wide collection of over 600 labels from the 20 regions of Italy.
  • TASTE: the area dedicated to wine tastings, where the user can give rates and opinions about the tasted wines and share reviews with Vinitaly Wine Club’s community.
  • EXPLORE: the educational and informative area of the App, which supports the user in choosing the favourite wine, proposing thematic analysis, such as stories of vines and territories, interviews with producers, wineries’ detailed descriptions, as well as recipes, tasting articles and curiosity about the world of wine.

"We are very proud of this project and the success achieved with the launch of our VINO App. We are sure it is going to be a useful information resource and a comfortable tool for all the people looking for the right”. (Alessandro and Timothy, co-founders Vinitaly Wine Club).